What matters… in black and white

What matters... in black and white
Jun 15 2020

Tweeting about serious issues like racism is easy. Creating content that positions a brand as ethical is also a (socially distanced) walk in the park. But making a real difference – the sort of difference that influences people’s day-to-day lives – is much harder. In the light of the George Floyd protests, it will be interesting to see whether or not brands follow up their social media excitement with real action. Read more…

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Top Tips for Winning Awards that Matter

Awards Strategy
Feb 3 2020

While PR firms like collecting awards on behalf of their clients, the industry has become saturated. To use an expression suited for the time of year, the golden goose of media companies is being killed off. So what should you look out for – and how do you separate the awards worth winning from those that are there simply ‘pay-for-play’? Read more…

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We’re All in This Together – The Battle for Equality

Oct 10 2019

Which professional has the better chance of getting a job? An LGBTQ female graduate, a 30-year old African-American, or a 55 year-old caucasian male?

The answer may not be so easy. I asked a male African-American friend with decades of experience in the financial markets for his opinion. It caused him to pause and think. “If you’ve got mileage, you’re not getting a job,” he said eventually. Read more…

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Will your firm encourage gender equality after March?

Mar 27 2019

As women’s history month winds down in the US, UK, Australia and elsewhere around the world, it’s a good time to reflect on the diversity efforts in your organization. Many companies will take advantage of the broader, even popular, recognition of the month to put in place activities, events, presentations and communications to highlight the accomplishments of women in their organization. Many take it a step further and host programs for girls, encouraging the next generation to dream as big as they wish and find early professional support. Read more…

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[INFOGRAPHIC] A guide to corporate philanthropy

Aug 7 2018

“Good actions give strength to ourselves and inspire good actions in others.” – Plato

The “good action” of philanthropy should be a priority for any company that wants to strengthen their public image, improve employee morale and inspire positive global change. Corporate social responsibility (CSR) is a company’s sense of responsibility towards the community and environment in which it operates. Charitable giving is a selfless action, but the personal and professional benefits are undeniable. Read more…

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Corporate Culture: Planning Team Events [INFOGRAPHIC]

team building
Jan 5 2017

Corporate culture has become increasingly important as companies try to attract, retain and encourage employees. After all, happy employees are productive employees and your best ambassadors for your brand. One way to improve your company’s corporate culture is by carving out time to connect outside of the normal routines of the office. Needless to say, team events can vary to suit personalities, encourage collaboration or simply have some fun, ranging from a cooking class to a treasure hunt.

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The Office Worker’s Guide to Beating Workplace Stress

Stress Relief
Aug 25 2016

Work can be stressful. With multiple tasks to accomplish, it’s easy to neglect your physical and mental well-being. This goes beyond respecting your lunch hour – it’s about taking the necessary steps to make work enjoyable and comfortable. With summer about to end and fall quickly approaching, here are a few things to help survive your work day when vacations end and things start to pick up in the fall.

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Podcast: Corporate Culture in Financial PR

Corporate Culture
Aug 9 2016

Corporate culture is an essential aspect of any organization. In this episode of Reputation Matters, intern-turned-associate Johanna Perez interviews Paragon’s summer interns, Josh and Haley, to learn about their experience.

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Learning to respect your hour

Corporate Culture Lunch
Jul 5 2016

While the corporate culture of many organizations has embraced the importance of proper physical and mental care for employees (often over-the-top, looking at you, Google), many 9 to 5 workers are making a conscious decision to ignore lunch, the most important hour of the day — a break likely sanctioned or encouraged by your employer.

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First Impressions Last the Longest: The Final Installment in the Client Service Series

First Impressions Client Services
Mar 11 2016

In this final part of my blog series on client service, let’s talk about loyalty. Everyone knows that loyalty is the ultimate driver of long-term success for any enterprise, and this is particularly true for those selling intangibles – like banks, software companies and advisory firms. Loyalty is a critical metric for any business, measuring not only how committed a customer is to your business, product or brand, but also indicating the potential lifetime value of that customer and the likelihood of her or him bringing more customers to you.

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