Brand activism – is it the future?

Nov 27 2018

How political should a company or brand be in today’s post-truth world? After backing American footballer Colin Kaepernick, who famously knelt during the national anthem before a game as a protest against racial injustice, Nike has no doubt. “Believe in something,” demands the latest version of its long-running ‘Just Do It’ campaign. “Even if it means sacrificing everything.” Read more…

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[INFOGRAPHIC] A guide to corporate philanthropy

Aug 7 2018

“Good actions give strength to ourselves and inspire good actions in others.” – Plato

The “good action” of philanthropy should be a priority for any company that wants to strengthen their public image, improve employee morale and inspire positive global change. Corporate social responsibility (CSR) is a company’s sense of responsibility towards the community and environment in which it operates. Charitable giving is a selfless action, but the personal and professional benefits are undeniable. Read more…

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