[INFOGRAPHIC] A guide to corporate philanthropy
“Good actions give strength to ourselves and inspire good actions in others.” – Plato
The “good action” of philanthropy should be a priority for any company that wants to strengthen their public image, improve employee morale and inspire positive global change. Corporate social responsibility (CSR) is a company’s sense of responsibility towards the community and environment in which it operates. Charitable giving is a selfless action, but the personal and professional benefits are undeniable.
In 2015, IBM cited a $600 million return on its $200 million CSR investment. With these numbers, it is no surprise that 64% of CEOs have increased their CSR investments since 2016. The size and structure of a company should not be a barrier when it comes to participating in charitable giving. CSR strategies can range in cost, size and effort. It’s time to get involved and make a difference in your community.
Explore the infographic below as an essential guide to begin your company’s philanthropic journey.