The Small Productivity Habits That Make a Big Difference
By: Kayleigh Lomazzo In fast-paced environments like marketing, PR, and client services, productivity is about working smarter. Often, the biggest efficiency gains come from small
The horror of shrinkflation…
By: Ben Webb Oh, the disappointment! In dire need of a sweet treat, you select your favourite candy bar at the store, but it feels, well, too small. At the counter, on the other ha
AI as a PR Operations Layer: Speed with Discipline
By: Steven Wright-Mark Last week I ran an internal session at Paragon on a basic, functional idea: Using AI in our work isn’t a “strategy.” Rather, it’s a PR operations lay
Super Bowl LX – the guaranteed winners!
By: Ben Webb On Sunday, the Seattle Seahawks and New England Patriots clash in Santa Clara, California, in the ultimate winner takes all contest. For the winners it means immortali
2026 Social Media Trends: What We’re Leaving Behind in the New Year
By: Joni Medzadourian As we look deeper into 2026, one thing is clear from 2025 performance: follower growth on LinkedIn isn’t coming from chasing trends; it’s coming from bein
A celebration of Christmas marketing magic
By: Ben Webb Christmas ads are everywhere, with the world’s brands – from chocolatiers to carmakers and perfumers to supermarkets – tapping into the unique magic of the festi
Was Nike right to just do it?
By: Ben Webb Nike just did it! The brand with the swoosh, the gung-ho attitude, and a roster of star athletes as long as the Mississippi just benched its iconic tagline. The trusty
Pricing and how a Grey Goose laid a golden egg
By: Ben Webb Our first holiday argument started in London Heathrow’s duty-free shop before we had even gotten onto the plane to Ireland. In the vodka section, my wife and our
Average Intelligence and why The Beatles didn’t really mean it
By: Anthony Battrick I watched an extremely dull video from the FT recently. It was about AI (of course). Its conclusion was that AI will change the future of work but that it’s
Roman Catholicism and the Pope… the art of succession and rebranding
By: Ben Webb The billowing smoke turned white above the Vatican and a new pope – Chicago’s Robert Francis Prevost, or Leo XIV – was revealed to the world. A day later he was