Marketing is a simple game… if you spot the next Michael Jordan

Michael Jordan Blog
May 14 2020

In 1996, I interviewed Michael Jordan in the changing room at the San Antonio Alamodome as he prepared for the All-Star game. It did not feel like an interview with a normal human being. An audience with the Pope springs to mind, or some other deity with wings (those Nikes) and an unworldly hang-time.

At the time, “His Airness”, who had recently returned to the Chicago Bulls following a sabbatical spent swinging a baseball bat, was apparently the most famous person in the world. And every single journalist in San Antonio wanted a piece of him. Just one word. The word of MJ… Nike must have loved it. Read more…

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A Midsummer Website Check-up [INFOGRAPHIC]

Website Audit Checkup
Aug 10 2017

“Are you sure/That we are awake? It seems to me/That yet we sleep, we dream” (A Midsummer Night’s Dream, 4.1.178-81). Unfortunately, this is not a dream. It is now August and the end of summer is quickly approaching. Around this time last year, we provided tips for a mid-year marketing check-up. This time lets focus on key areas to check-up on within your website and which sources will be beneficial to use.

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PR and Marketing Predictions for 2017

PR and Marketing Predictions
Dec 14 2016

Predictions posts seem almost obligatory in December, but it is clear that communications professions face some tough challenges in 2017. Be ready.

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Why less could be more in influencer marketing

Influencer marketing
Jul 28 2016

An army of ‘micro-influencers’ could be more valuable as a means to generate brand awareness and advocacy than a single, big-hitting influencer. We look at the role micro-influencers play in the decision-making process.

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Globant Launches “The Never-Ending Digital Journey”

The Never Ending Digital Journey
Feb 4 2016

Sir Martin Sorrell, CEO of advertising giant WPP was among a star-studded line-up of executives attending the launch of Globant’s (NYSE: GLOB) deep-dive into the future of the digital ecosystem.

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A Quick Hello to SEO

Sep 10 2015

What exactly is SEO? Is it helpful in growing your business?

These are a few questions that might come to mind when you hear the term SEO. SEO stands for Search Engine Optimization, which allows search engines to more easily index your website for consumer searches. Some businesses still do not understand and value SEO, opting to ignore it during web development – leaving valuable digital visibility for your products or services behind.

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digital marketing
Jul 16 2015

External perceptions of businesses are built largely on the foundation that your company chooses to cultivate. Your reputation, whether online or word-of-mouth, undoubtedly underpins your success (or failure). When it comes to reputation building, the tactics no longer resemble a childhood game of “telephone.” The digital marketplace is likely more influential than you think, and I’m not just referring to social media.

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Social Media: Timing is More Valuable Than You Think

social media
Jan 16 2015

Data today is ubiquitous and can be quite overwhelming at times. But while information may be easy to access in this day and age – particularly since the rise of Twitter, LinkedIn and Facebook – when the information is delivered is more important than where.

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Hashtag Holidays

Dec 12 2014

The holiday season is upon us and that means a number of annual trends are becoming evident. Holiday music in every store, lights all around, and men dressed up as Santa on street corners, just to name a few. Another holiday trend that has emerged in recent years is the presence of social media and the role it plays among the general public.

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It’s Not 1989 Anymore

Dec 2 2014

Taylor Swift has had a busy fall. In October she released her latest album, 1989, which sold a staggering 1.287 million copies in its first seven days, making Swift the only woman to have three albums sell over a million copies in a single week. Then this past November, she single-handedly challenged the commercial structure of the music industry. On November 3rd, Swift’s music was unceremoniously pulled from Spotify, one of the largest music streaming platforms, in a grand gesture denouncing making music freely available.

Cue the shockwaves.

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