Marketing is a simple game… if you spot the next Michael Jordan
In 1996, I interviewed Michael Jordan in the changing room at the San Antonio Alamodome as he prepared for the All-Star game. It did not feel like an interview with a normal human
A Midsummer Website Check-up [INFOGRAPHIC]
“Are you sure/That we are awake? It seems to me/That yet we sleep, we dream” (A Midsummer Night’s Dream, 4.1.178-81). Unfortunately, this is not a dream. It is now Augus
PR and Marketing Predictions for 2017
Predictions posts seem almost obligatory in December, but it is clear that communications professions face some tough challenges in 2017. Be ready.
Why less could be more in influencer marketing
An army of ‘micro-influencers’ could be more valuable as a means to generate brand awareness and advocacy than a single, big-hitting influencer. We look at the role micro-influ
Globant Launches “The Never-Ending Digital Journey”
Sir Martin Sorrell, CEO of advertising giant WPP was among a star-studded line-up of executives attending the launch of Globant’s (NYSE: GLOB) deep-dive into the future of the di
A Quick Hello to SEO
What exactly is SEO? Is it helpful in growing your business? These are a few questions that might come to mind when you hear the term SEO. SEO stands for Search Engine Optimization
#DigitalMarketing
External perceptions of businesses are built largely on the foundation that your company chooses to cultivate. Your reputation, whether online or word-of-mouth, undoubtedly underpi
Social Media: Timing is More Valuable Than You Think
Data today is ubiquitous and can be quite overwhelming at times. But while information may be easy to access in this day and age – particularly since the rise of Twitter, Lin
Hashtag Holidays
The holiday season is upon us and that means a number of annual trends are becoming evident. Holiday music in every store, lights all around, and men dressed up as Santa on street
It’s Not 1989 Anymore
Taylor Swift has had a busy fall. In October she released her latest album, 1989, which sold a staggering 1.287 million copies in its first seven days, making Swift the only woman