Going loco with your logo
Your logo needs to be perfect – a distinctive combination of colours and shapes and ideally a magical X-factor that sums up your story. It should be, too, after all those meeting
The Importance of Messaging and Juneteenth
Over the last few weeks, we’ve seen some brands attempt to honor Juneteenth, with less than favorable results. Walmart, under its Great Value brand, released a “Celebration Edi
How Gen Z is Changing Journalism
As a new generation enters the workforce, it’s only natural for them to cause a stir – however, it’s clear to many that Gen Z is not just stirring, but shaking, the entir
Paragon PR makes the top 10 best PR firms list for sixth consecutive year
Expertise uses proprietary research and selection processes to identify top service professionals in over 200 different industries across the top cities in the United States. Every
The marketing message in war? Do the right thing!
The art of communicating beautifully comes naturally to some. Just watch Volodymyr Oleksandrovych Zelenskyy. The Ukrainian leader, once the voice of Paddington Bear, has transfixed
What’s the purpose of brand purpose?
Terry Smith – a bland name for such an outspoken uber-rich mega-fund manager – was not a happy man. Fundsmith Equity, the operation he runs from his sunny Mauritian idyll, had
Ready… steady… wait… actually go!
After a year’s delay, the starting gun finally sounded in Japan and the Covid-hit Olympics burst into life with the world’s finest athletes battling to transform years
An electrifying marketing stunt
After more than 160,000 miles, our Volkswagen Passat is showing its age – unsightly dents and odd grumbles from the trusty engine that is yet to break down – so I reluctantly s
The Marketing Super-Fail of Soccer’s Super-Rich
On Wednesday night the soccer world will be focused on Porto’s magnificent Estádio do Dragão, Portugal, where Manchester City and Chelsea will fight for the right to lift t
Taglines – because they’re worth it
Walmart’s tagline ‛Save Money. Live Better.’ is nuts-and-bolts effective. Short and to the point. Four words, two ideas. And it says almost everything you need to know about