Building a brand – the fundamentals of communications
So, it’s done. Your killer technology is built and ready to change the world. You understand it completely. You understand the effect it will have on your industry and markets, a
Content Marketing Trends 2023
Back in 1996 when the internet was still a youthful teenager, Bill Gates declared that “Content is King”. This year, however, as the digital world continues to enjoy a serious
Should copywriters be concerned about AI?
AI copywriting tools have been around now for a few years, but there has always been a level of scrutiny as to their effectiveness at creating engaging and logical copy. When these
Holiday Marketing – Striking the right balance
How easy is it to take advantage of holiday themes and emotions in marketing? For example, promoting the romantic joy of Christmas – the scenes of happy families gathered around
World Cup Madness
Qatar and Ecuador kick off the FIFA Men’s World Cup on November 20 at the brand new Al Bayt Stadium with an estimated global audience of five billion expected to join the four-we
The power of humour in marketing
In 1923 Claude Hopkins wrote a book called Scientific Advertising that sold in enormous quantities and influenced generations of marketers. Admirer David Ogilvy, the British advert
Paragon takes on Colorado Springs
The Paragon team recently traveled to Colorado Springs for our annual offsite and to celebrate Paragon’s 10th anniversary, and it was an experience of a lifetime! Not only di
Signing Off – The Great Resignation and Journalism
$16,000. That was my first salary as a reporter coming out of college. It was my dream job, and I was genuinely excited, but whew, it was still only $16,000. I had studied for four
Thought leadership and the art of op-ed articles
When Elon Musk tweets, the share price of Tesla often does a little jig – up, down or sideways, depending on what the outspoken CEO has posted to his army of followers. It’
Something’s Broken…
If all news is breaking news then how do we know what’s breaking? We all know the telltale signs… the red banner swooping in with the dramatic sound effects equivalent to the