When it comes to marketing, contradictions are good. As long as we can successfully employ Bothism, that is, and find a valid middle ground between extremes. At least, that was the message at this year’s David Ogilvy lecture in the UK, named after the highly influential pipe-smoking advertising tycoon and founder of the agency Ogilvy & Mather.
It was a very apt theme to consider as Ogilvy’s colourful life itself was a series of wonderful surprises as he unwittingly gathered experience to launch his own advertising agency. Born in 1911, he was an Oxford University scholarship boy, chef at the Hotel Majestic in Paris, a door-to-door AGA salesman, British Intelligence researcher, farmer in Pennsylvania’s Amish country… Read more…
Tags: Bothism, Content, David Ogilvy, Mark Ritson, Marketing, Ogilvy & Mather, PR, Rory Sutherland, Strategy
Expertise uses proprietary research and selection processes to identify top service professionals in over 200 different industries across the top cities in the United States. Every month they help over 10M customers find the best-qualified service professional for their needs. Read more…
Tags: Awards, Expertise, Marketing, PR, Public Relations, Recognition, Reputation, social media, Strategy
The natural temptation for many firms in a time of market crisis will be to batten down the hatches and wait for the impact of the COVID-19 pandemic to fade. The problem with this approach is that it is unclear how long the disruption will last and many firms will not have the resources or staying power to survive it. More importantly, if you lock down your activities – and strip out costs – it will be extremely difficult to restart the engine and generate momentum in the future. Read more…
Tags: Business Continuity, communications, Coronavirus, COVID19, Marketing, PR
While PR firms like collecting awards on behalf of their clients, the industry has become saturated. To use an expression suited for the time of year, the golden goose of media companies is being killed off. So what should you look out for – and how do you separate the awards worth winning from those that are there simply ‘pay-for-play’? Read more…
Tags: Advice, Awards, Branding, Business, Corporate Culture, Marketing, media, PR, Public Relations, Reputation, Strategy
Denis Norden, left, and Frank Muir in their office in the 1950s writing scripts for the radio show Take It from Here. Photograph: Popperfoto/Getty Images
Denis Norden, who died on September 19, 2018, was one of the UK’s most beloved comedic writers and broadcasters. He also lived a long and happy life that encompassed the ‘golden years’ of British broadcasting. One of his great skills was his ability to connect with his audience, which is where we can all start to pay attention.
Many efforts at communication today rely on sending out large amounts of information and hoping some of it will stick. Far less time is spent trying to actually engage – or empathise with – the audience. Most PR agencies will be guilty of this at one time or another, usually under the guise of ‘thought leadership’, a label that many reporters despise.
Tags: Broadcasting, Carry On, communications, Denis Norden, PR, Public Relations, RIP, writing
If you’re thinking about hiring a public relations agency, choose carefully. Hiring a global firm with thousands of employees can be enticing, but know what you’ll be paying for. With a specialist PR agency, your money primarily goes towards the talent that supports you; not on a legacy operating model.
Specialist PR firms are ideally suited to this modern world of communications. Here are a few reasons why.
Tags: boutique firm, Business, Corporation, Finance, Marketing, PR, Public Relations, Strategy
Today’s financial markets operate at lightning speeds and are constantly monitored by regulators and compliance organizations to ensure there is a level playing field for all participants. Participants must ensure their operations are organized and buttoned-up, particularly their messaging and their brand image. With that in mind, managing public relations for firms in this sector – whether asset managers, fintech vendors, or tier-one banks – is no small task and requires a specific set of expertise, tools and strategies. Here are five tips that will help you successfully manage your client’s expectations and become a more well-rounded communications professional.
Tags: Finance, Fintech, Guidelines, Marketing, PR
Everyone has that one song they can’t skip. The type of track that you can play on repeat and never get sick of listening to. As a hip-hop enthusiast, I have quite a few, but each one has something timeless that keeps me invested. Pitching clients to reporters is a bit like writing a song. Think about the four components of a hip-hop song: an intro, a hook, verses, and a beat.
Here’s how the basic structure of a song can make for a perfect pitch:
Tags: Content, Hip hop, Journalism, Music, Pitch, PR, Public Relations
Data-focused regulation by any other name would still be regulation. But will GDPR make a difference?
Can’t live with it, can’t live without it. A familiar refrain that seems to apply to many areas of life – love, vices, household appliances… you name it. But when it comes to the EU’s new General Data Protection Regulation (GDPR), which takes effect on 25 May (yes, this week), ‘can’t live without it’, isn’t an option.
Tags: Compliance, EU, GDPR, Marketing, PR, Regulation, Reputation
Patrick Sutton, Executive Vice President of Paragon Public Relations, has been named a finalist in PR News’ Rising PR Stars 30 and Under. Having been with Paragon since its inception, Patrick has played a crucial role in Paragon’s development.
Tags: Awards, PR, Rising PR Star
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