Denis Norden, left, and Frank Muir in their office in the 1950s writing scripts for the radio show Take It from Here. Photograph: Popperfoto/Getty Images
Denis Norden, who died on September 19, 2018, was one of the UK’s most beloved comedic writers and broadcasters. He also lived a long and happy life that encompassed the ‘golden years’ of British broadcasting. One of his great skills was his ability to connect with his audience, which is where we can all start to pay attention.
Many efforts at communication today rely on sending out large amounts of information and hoping some of it will stick. Far less time is spent trying to actually engage – or empathise with – the audience. Most PR agencies will be guilty of this at one time or another, usually under the guise of ‘thought leadership’, a label that many reporters despise.
Tags: Broadcasting, Carry On, communications, Denis Norden, PR, Public Relations, RIP, writing
If you’re thinking about hiring a public relations agency, choose carefully. Hiring a global firm with thousands of employees can be enticing, but know what you’ll be paying for. With a specialist PR agency, your money primarily goes towards the talent that supports you; not on a legacy operating model.
Specialist PR firms are ideally suited to this modern world of communications. Here are a few reasons why.
Tags: boutique firm, Business, Corporation, Finance, Marketing, PR, Public Relations, Strategy
Everyone has that one song they can’t skip. The type of track that you can play on repeat and never get sick of listening to. As a hip-hop enthusiast, I have quite a few, but each one has something timeless that keeps me invested. Pitching clients to reporters is a bit like writing a song. Think about the four components of a hip-hop song: an intro, a hook, verses, and a beat.
Here’s how the basic structure of a song can make for a perfect pitch:
Tags: Content, Hip hop, Journalism, Music, Pitch, PR, Public Relations
Corporate culture is an essential aspect of any organization. In this episode of Reputation Matters, intern-turned-associate Johanna Perez interviews Paragon’s summer interns, Josh and Haley, to learn about their experience.
Tags: Corporate Culture, Events, Financial PR, Media Tour, Public Relations
The PR industry is rapidly changing and facing new challenges. In the first podcast of our new monthly show, Reputation Matter or #RepuMatters, digital expert Chris Lee interviews Paragon CEO Simon Hylson-Smith to talk more about how public relations is different than it once was.
Tags: Podcast, PR, Public Relations
Generally speaking, most people seek to avoid conflict. It’s often unpleasant, time-consuming and undermines our universal desire to be liked. The major con about neutrality, however, is the same as its major benefit: the unlikelihood of provoking a reaction.
Tags: Donald Trump, Media Relations, Neutrality, Public Relations
As we head towards the end of this quarterly earnings cycle, it is a good time to reflect on Investor Relations (IR) and financial media best practices to leverage for the next quarterly earnings report. In this post, I will focus on the symbiotic relationship between the Investor Relations and the Public Relations (PR)/Corporate Communications team with key takeaways to consider when working together for the good of the company and its constituents.
Read more…
Tags: Earnings, Financial Media Relations, Investor Relations, Public Relations, Quarterly Earnings, social media
Access to marketing data has changed the way we write content, how we conduct PR outreach, and the metrics we set. Yet data without insights is nothing. So access to this great information presents a challenge to communications on how to interpret and act.
Tags: data in PR, Public Relations
Every job has its ups and downs, but these seven moments are guaranteed to put a smile on any PR professional’s face.
We recently talked about the democratization of influence in the era of the Social Web. While the influencers might be evolving, the principle remains the same: communications professionals need to come up with interesting, relevant and – preferably – unique stories for influencers.
I sat down with Gordon Kelly, a freelance technology journalist who is currently one of Forbes’ most popular writers, to get his thoughts on how media relations has changed and how he prefers to be approached by comms professionals.
Tags: influencer marketing, Media relations best practice, Public Relations
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