Getting the ‘Public’ back in Public Relations
Although the exact date public relations was born is widely debated, one thing that remains true is the public engagement element of this profession. PR pros thrive on immersing th
PR From Anywhere: How Public Relations Pivoted Amid The Pandemic
When the Covid-19 pandemic began its spiral in the U.S. last spring, I had yet to work a full two months for Paragon. The shift to full-time remote work for me, as it was for many,
SERP Domination Equals Digital Success
In the absence of online visibility, it’s impossible to generate leads, win business, or impress shareholders. So, how do we go about improving exposure? We believe that SERP dom
Paragon featured in Kathryn Lancioni’s Latest Book “Public Relations: The Changing Global Landscape”
Public Relations: The Changing Global Landscape looks at predictions about the future of the public relations and digital marketing as reflected in industry surveys and the press.
Paragon PR makes the top 10 best PR firms list for fourth consecutive year
Expertise uses proprietary research and selection processes to identify top service professionals in over 200 different industries across the top cities in the United States. Every
Top Tips for Winning Awards that Matter
While PR firms like collecting awards on behalf of their clients, the industry has become saturated. To use an expression suited for the time of year, the golden goose of media com
The “Final Four” Tips for Business PR
Whether you’re a lifelong college basketball fan or just looking to test your luck with some friendly office competition, March Madness is an exciting change-up to your daily rou
What a 96-year Old Taught Us About Communication
Denis Norden, left, and Frank Muir in their office in the 1950s writing scripts for the radio show Take It from Here. Photograph: Popperfoto/Getty Images Denis Norden, who died on
Specialist PR firms make more sense
If you’re thinking about hiring a public relations agency, choose carefully. Hiring a global firm with thousands of employees can be enticing, but know what you’ll be paying fo
A Perfect Pitch: Music to My Ears
Everyone has that one song they can’t skip. The type of track that you can play on repeat and never get sick of listening to. As a hip-hop enthusiast, I have quite a few, but eac