What a 96-year Old Taught Us About Communication

Sep 20 2018

Denis Norden, left, and Frank Muir in their office in the 1950s writing scripts for the radio show Take It from Here. Photograph: Popperfoto/Getty Images

Denis Norden, who died on September 19, 2018, was one of the UK’s most beloved comedic writers and broadcasters. He also lived a long and happy life that encompassed the ‘golden years’ of British broadcasting. One of his great skills was his ability to connect with his audience, which is where we can all start to pay attention.

Many efforts at communication today rely on sending out large amounts of information and hoping some of it will stick. Far less time is spent trying to actually engage – or empathise with – the audience. Most PR agencies will be guilty of this at one time or another, usually under the guise of ‘thought leadership’, a label that many reporters despise.

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Specialist PR firms make more sense

Sep 20 2018

If you’re thinking about hiring a public relations agency, choose carefully. Hiring a global firm with thousands of employees can be enticing, but know what you’ll be paying for. With a specialist PR agency, your money primarily goes towards the talent that supports you; not on a legacy operating model.

Specialist PR firms are ideally suited to this modern world of communications. Here are a few reasons why.

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A Perfect Pitch: Music to My Ears

Jul 30 2018

Everyone has that one song they can’t skip. The type of track that you can play on repeat and never get sick of listening to. As a hip-hop enthusiast, I have quite a few, but each one has something timeless that keeps me invested. Pitching clients to reporters is a bit like writing a song. Think about the four components of a hip-hop song: an intro, a hook, verses, and a beat.

Here’s how the basic structure of a song can make for a perfect pitch:

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Podcast: Corporate Culture in Financial PR

Corporate Culture
Aug 9 2016

Corporate culture is an essential aspect of any organization. In this episode of Reputation Matters, intern-turned-associate Johanna Perez interviews Paragon’s summer interns, Josh and Haley, to learn about their experience.

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Podcast: The Challenges in PR

Podcast: Challenges in PR
Jun 23 2016

The PR industry is rapidly changing and facing new challenges. In the first podcast of our new monthly show, Reputation Matter or #RepuMatters, digital expert Chris Lee interviews Paragon CEO Simon Hylson-Smith to talk more about how public relations is different than it once was.

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Neutrality: The PR Catch-22

Neutrality
Jun 2 2016

Generally speaking, most people seek to avoid conflict. It’s often unpleasant, time-consuming and undermines our universal desire to be liked. The major con about neutrality, however, is the same as its major benefit: the unlikelihood of provoking a reaction.

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Are you maximizing your earnings announcements?

Maximize media earnings
May 12 2016

As we head towards the end of this quarterly earnings cycle, it is a good time to reflect on Investor Relations (IR) and financial media best practices to leverage for the next quarterly earnings report. In this post, I will focus on the symbiotic relationship between the Investor Relations and the Public Relations (PR)/Corporate Communications team with key takeaways to consider when working together for the good of the company and its constituents.  
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Data in Public Relations: Unleash Your Inner Nerd

data in PR
Apr 25 2016

Access to marketing data has changed the way we write content, how we conduct PR outreach, and the metrics we set. Yet data without insights is nothing. So access to this great information presents a challenge to communications on how to interpret and act.

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7 Great Moments All PR Professionals Experience

7 moments PR professionals experience
Apr 1 2016

Every job has its ups and downs, but these seven moments are guaranteed to put a smile on any PR professional’s face.

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Podcast: Influencer Relations Best Practice

Influencer Relations
Mar 30 2016

We recently talked about the democratization of influence in the era of the Social Web. While the influencers might be evolving, the principle remains the same: communications professionals need to come up with interesting, relevant and – preferably – unique stories for influencers.

I sat down with Gordon Kelly, a freelance technology journalist who is currently one of Forbes’ most popular writers, to get his thoughts on how media relations has changed and how he prefers to be approached by comms professionals.

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