When the Covid-19 pandemic began its spiral in the U.S. last spring, I had yet to work a full two months for Paragon. The shift to full-time remote work for me, as it was for many, was a scary, intangible experience that at first promised to be fleeting and forgiving. After spending around six uninterrupted weeks under the same roof and immersing myself in a brand new daily routine, the realization slowly sunk in that “work from home life” might actually be here to stay. Read more…
Tags: Blog, Business Tips, Marketing, PR, Public Relations, Remote Work, Strategy, Work From Home
At its core, Fintech, Emerging Tech, and Financial Services Public Relations and integrated communications is about helping your organization be noticed, understood, and sought after. However, in the absence of online visibility, it’s impossible to generate leads, win business, or impress shareholders. So, how do we go about improving exposure? Enter the Google Search Engine Results Page (SERP). We believe that SERP domination equals digital success. Read more…
Tags: communications, Digital Marketing, Emerging Tech, Fintech, Marketing, PR, Public Relations, Search Engine Results Page, SEO, SERP
The goal—to discover how the world of public relations is changing from the perspective of the professionals working in it.
Public Relations: The Changing Global Landscape looks at predictions about the future of public relations and digital marketing as reflected in industry surveys and the press. And provides an understanding of the quickly changing nature of these industries, as well as insight into developments on the horizon.
Click here to purchase the Digital eBook
Tags: Book, Digital Marketing, eBook, Education, Marketing, PR, Public Relations, Published
Expertise uses proprietary research and selection processes to identify top service professionals in over 200 different industries across the top cities in the United States. Every month they help over 10M customers find the best-qualified service professional for their needs. Read more…
Tags: Awards, Expertise, Marketing, PR, Public Relations, Recognition, Reputation, social media, Strategy
While PR firms like collecting awards on behalf of their clients, the industry has become saturated. To use an expression suited for the time of year, the golden goose of media companies is being killed off. So what should you look out for – and how do you separate the awards worth winning from those that are there simply ‘pay-for-play’? Read more…
Tags: Advice, Awards, Branding, Business, Corporate Culture, Marketing, media, PR, Public Relations, Reputation, Strategy
Whether you’re a lifelong college basketball fan or just looking to test your luck with some friendly office competition, March Madness is an exciting change-up to your daily routine. We’ve seen some unexpected upsets this year heading into the ‘Final Four,’ and I can’t help but think about how each team’s journey to reach this point reflects startups rise to the top within their industries.
While we’re in the spirit of the game, here’s a look at how PR can help businesses go from an unknown to a thriving team to reckon with in the media. Read more…
Tags: Basketball, Business Development, March Madness, Marketing, Public Relations
Denis Norden, left, and Frank Muir in their office in the 1950s writing scripts for the radio show Take It from Here. Photograph: Popperfoto/Getty Images
Denis Norden, who died on September 19, 2018, was one of the UK’s most beloved comedic writers and broadcasters. He also lived a long and happy life that encompassed the ‘golden years’ of British broadcasting. One of his great skills was his ability to connect with his audience, which is where we can all start to pay attention.
Many efforts at communication today rely on sending out large amounts of information and hoping some of it will stick. Far less time is spent trying to actually engage – or empathise with – the audience. Most PR agencies will be guilty of this at one time or another, usually under the guise of ‘thought leadership’, a label that many reporters despise.
Tags: Broadcasting, Carry On, communications, Denis Norden, PR, Public Relations, RIP, writing
If you’re thinking about hiring a public relations agency, choose carefully. Hiring a global firm with thousands of employees can be enticing, but know what you’ll be paying for. With a specialist PR agency, your money primarily goes towards the talent that supports you; not on a legacy operating model.
Specialist PR firms are ideally suited to this modern world of communications. Here are a few reasons why.
Tags: boutique firm, Business, Corporation, Finance, Marketing, PR, Public Relations, Strategy
Everyone has that one song they can’t skip. The type of track that you can play on repeat and never get sick of listening to. As a hip-hop enthusiast, I have quite a few, but each one has something timeless that keeps me invested. Pitching clients to reporters is a bit like writing a song. Think about the four components of a hip-hop song: an intro, a hook, verses, and a beat.
Here’s how the basic structure of a song can make for a perfect pitch:
Tags: Content, Hip hop, Journalism, Music, Pitch, PR, Public Relations
Corporate culture is an essential aspect of any organization. In this episode of Reputation Matters, intern-turned-associate Johanna Perez interviews Paragon’s summer interns, Josh and Haley, to learn about their experience.
Tags: Corporate Culture, Events, Financial PR, Media Tour, Public Relations
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