Unstuffing Your Message: A Cautionary Tale
I’m still full from Thanksgiving. Very full. Let’s face it – a more accurate name for the last Thursday in November may well be “National Day of Semi-Historical Overindulg
What’s the difference between advertising and PR?
Although many may not believe it, public relations plays a part in almost every product, service or event that we hear about. But so does advertising. Many people have asked me, â€
How to choose a PR agency
Not all public relations companies are created equal, therefore it is important to have a checklist when choosing an agency. After all, this team will be the public face of your bu
Food for Thought
Whether you are in finance, fashion or food, if you have visibility with the media, your firm’s image can tarnish in a matter of seconds after a slip of the tongue or a bad marke
Top Five Reasons Public Relations is a Smart Choice
New companies don’t always reserve space in their start-up budget for public relations. Instead, they leave promotion to word of mouth or worse, rely on the belief their work wil
Why Reputation Matters More Than Longevity
When I left my last job to form Paragon, technically I had been working for the same company – Thomson Corporation – for 25 years. It’s nothing to shout from the