Marketing and Sales: Siblings in Nature
Working in an agency environment, I’ve been involved in a slew of accounts that need marketing support, particularly to help drive their sales efforts. The ones that have been th
Podcast: Influencer Relations Best Practice
We recently talked about the democratization of influence in the era of the Social Web. While the influencers might be evolving, the principle remains the same: communications prof
How to Write an Effective Blog in 5 Steps [INFOGRAPHIC]
While we at Paragon are outspoken fans of business blogging, we recognize that not every piece of content will resonate with its audience. So, what is it that makes an effective bl
No Filter: Instagram’s Brand Gamble
In 2016, we’ve decidedly reached the era where the disruptive startups of Silicon Valley are weaving their way, with varying degrees of chagrin, toward corporate territory. Despi
Requiem for a Resume
Last week, the NCAA tournament – arguably the most exciting sports championship of the year – kicked off around the country. As always, “March Madness” did not disa
First Impressions Last the Longest: The Final Installment in the Client Service Series
In this final part of my blog series on client service, let’s talk about loyalty. Everyone knows that loyalty is the ultimate driver of long-term success for any enterprise, and
The Essential Nature of Media Relations
Businesses are like living organisms. They are created, they grow and they evolve, which means their approaches to media relations must similarly develop to achieve specific goals
Make your brand stand out from the crowd. (Even in the blockchain.)
Whether you are a well-established business or an up-and-coming startup, one of your most valuable assets is your brand. Hopefully that is not news to you. (If it is, contact me im