SERP Domination Equals Digital Success
In the absence of online visibility, it’s impossible to generate leads, win business, or impress shareholders. So, how do we go about improving exposure? We believe that SERP dom
Marketing’s New Year’s Resolutions
Most New Year's resolutions are broken by the end of January, but that’s because we are all trying to give things up. The key to successfully changing behavior is to do the oppos
Christmas content and the Grinch
Christmas is all about the festive spirit, generosity and, of course, a guilt-free opportunity to have a very good time. Perhaps over-indulge a little. Enjoy an extra mince pie or
If you’re a recent graduate, here’s some free advice…
I’m not a professional recruiter or careers adviser, but here is some free advice for graduates looking to enter the workforce when applying for jobs:
Risk management in volatile markets
Counterpoint · EPISODE 5: RISK MANAGEMENT IN VOLATILE MARKETS In light of the novel coronavirus outbreak, Baton is seeing significant pressure on market structure. Firms are unabl
The rise of Bothism in marketing
When it comes to marketing, contradictions are good. As long as we can successfully employ Bothism, that is, and find a valid middle ground between extremes. At least, that was the
Disrupt or be disrupted
Counterpoint · EPISODE 4: DISRUPT OR BE DISRUPTED If banks want to really improve competitiveness and client service they need to resist short-term, incremental IT improvements an
Christmas – a challenging gift for marketers
Have you seen him yet? In shop windows, on TV ads or billboards? The bearded fellow with an optimistic grin, rosy cheeks and a distinctive red and white suit? If not, it’s on
At long last, an opportunity for repo markets to benefit from change
While a clear vision of the benefits which automation can bring to the capital markets has been spreading for several years, global repo markets doggedly have been stuck in their o
Bursting the marketing bubble
Covid 19 and Greenhouse Gas Greta. Black Lives Matter and #MeToo. Digital disruption in general and the next unseen global shockwave. The world around us is changing faster and fas