How to Write an Effective Blog in 5 Steps [INFOGRAPHIC]
While we at Paragon are outspoken fans of business blogging, we recognize that not every piece of content will resonate with its audience. So, what is it that makes an effective bl
Beyond the Press Release: Survival Skills for Public Relations
“But what do you really do?” The amount of times I’ve been asked this question by friends, family and new acquaintances upon hearing that I’m in Public Relations initially
The continuing decline of print cements case for online-based strategies
As one of the UK’s leading national papers goes online-only, the final warning has been served on traditional PR. Influence has been digitized and democratized, but this is an op
Three reasons business blogging works
The value of blogging for B2B companies was underlined this week by this piece. While the author demonstrates that almost nine in every ten B2B organizations uses content marketing
Paid Media and PR: A Natural Partnership
The integration of paid media into PR is critical for effective communications in 2016. Here are five reasons why paid media and PR should form a symbiotic relationship.
It’s Alive! (Your Content, That Is)
The lifetime of your content should not end with its concluding paragraph. Whether it’s a 10-page white paper on a market trend or a 300-word blog post on an industry event, the
Pushing for Change or Pushing for Profit?
Everyone’s familiar with the Dove “Real Beauty” campaign launched in 2004 – inarguably a legend in the annals of concept advertising. The campaign, aimed at challenging the
Content Marketing: Get Real
You’ve heard a lot about content marketing. And sure, it all sounds simple enough. Write a lengthy white paper and then implement a campaign to break it into various distribution