Quirky Football Unveilings – Evolving use of Social Media
With the memories of the World Cup still fresh in our minds, the football (soccer) season is back underway with most top-tier European leagues having already played their first wee
Be heard – opinions matter
Corporate communications can be risk-averse and consequently unchallenging, but the objective should often be the opposite – to engage your audience by being thought-provoking an
Changing Methods of Marketing – From a Gaming Industry Perspective
It would be incredibly difficult to find someone who has never played at least one video game in their life. The stereotypical view is that video games are made only for male teena
Webinar 101 [INFOGRAPHIC]
Creative. Interactive. Global. Cost efficient. Real-time. On Demand. These are just a few characteristics used to describe webinars. A webinar is a web-based video or audio confere
How to optimize social media for business
“Don’t judge a book by its cover” is a popular idiom, but most people do not have the time or patience to look past a dull front page. Today, think of social media as your co
10 reasons to target your 2018 blogging strategy
In the drive to exploit the latest trends in the dynamic world of digital marketing, it is easy to overlook the importance of more traditional parts of the content mix. Like the go
A real-world content marketing case study: Our own
It’s never easy admitting your own misses but here goes: we here at Paragon got off track with our content marketing.
Brands need to get a grip on user experience, and fast.
One of the key standouts from the UK’s leading search marketing conferences last week was how organisations are still failing to address the basics of user experience. As Google
Fatal marketing flaws for your business
Et tu, Brute? In Shakespeare’s play, The Tragedy of Julius Caesar, Caesar’s hamartia, or fatal flaw, is his dismissal of the advice from the soothsayer in the marketplace and h
Trust is at a Premium: The Challenge for PR
Trust is the currency of the Internet, but it’s in short supply at the moment. Let’s take a look at where PR and Communications professionals can win at garnering public trust