A blast from the past: Nostalgia marketing is taking us back to the future
My wife is not a fan of washing up, but for a few short weeks, she simply couldn’t resist standing at the kitchen sink, pulling on the Marigolds and plunging her hands into the h
Brand activism – is it the future?
How political should a company or brand be in today’s post-truth world? After backing American footballer Colin Kaepernick, who famously knelt during the national anthem befo
What a 96-year Old Taught Us About Communication
Denis Norden, left, and Frank Muir in their office in the 1950s writing scripts for the radio show Take It from Here. Photograph: Popperfoto/Getty Images Denis Norden, who died on
Specialist PR firms make more sense
If you’re thinking about hiring a public relations agency, choose carefully. Hiring a global firm with thousands of employees can be enticing, but know what you’ll be paying fo
Tools for Success in Financial Services & Fintech PR
Today’s financial markets operate at lightning speeds and are constantly monitored by regulators and compliance organizations to ensure there is a level playing field for all par
PARAGON WINS GOLD STEVIE® AWARD IN 2018 INTERNATIONAL BUSINESS AWARDS®
Winners to Be Celebrated at Gala Event on 20 October in London, England Hoboken, NJ – 30 August 2018 – Paragon Public Relations LLC was named the winner of a Gold Stevie® Awar
[INFOGRAPHIC] A guide to corporate philanthropy
“Good actions give strength to ourselves and inspire good actions in others.” – Plato The “good action” of philanthropy should be a priority for any company t
A Perfect Pitch: Music to My Ears
Everyone has that one song they can’t skip. The type of track that you can play on repeat and never get sick of listening to. As a hip-hop enthusiast, I have quite a few, but eac
Changing Methods of Marketing – From a Gaming Industry Perspective
It would be incredibly difficult to find someone who has never played at least one video game in their life. The stereotypical view is that video games are made only for male teena
Impact Investing: Going Beyond the Ticker
Impact investing, it’s just what it sounds like, but is it really making an impact? It takes years to acquire the skills needed to analyze extensive amounts of market data. Inve