A PR Approach to Storytelling
There’s nothing like holding a brand new book. Opening to the first page, greeted by the fresh paper scent; I escape into a new world as I flip through the pages of another’
Paragon appoints Guy Taylor to head Global PR
New York and London, Thursday, Oct. 12 – Paragon Public Relations (“Paragon”), an award-winning full-service communications firm, has appointed Guy Taylor as Global Director
Seeking a New Type of Alpha
ESG, like blockchain, is a term currently saturating financial press. What originated as a niche investing interest has transitioned into mainstream practice.
Here’s How to Think Strategically for Big PR Wins
PR isn’t easy – that’s why there are entire agencies, like Paragon, dedicated to the craft. Especially for those new to PR, media relations can feel like an obstacle course.
Paragon recognized as top PR agency
THE AMERICAN BUSINESS AWARDS RECOGNIZE PARAGON PUBLIC RELATIONS AS ONE OF THE TOP PR AGENCIES OF 2017 AGENCY RECEIVES INDUSTRY RECOGNITION FOR THE THIRD YEAR IN A ROW
PR must draw on wide skillset to meet challenge of ‘fake news’
Let’s get this out of the way early; there’s nothing new about fake news. Before the Internet made the ability to publish misinformation accessible to all, we called it ‘prop
In-house vs Agency – The Great Debate
The transition from an in-house marketing team to an agency environment has been an interesting one. Well, perhaps revealing might be a better way of putting it. At about three mon
Trust is at a Premium: The Challenge for PR
Trust is the currency of the Internet, but it’s in short supply at the moment. Let’s take a look at where PR and Communications professionals can win at garnering public trust
Consumer Protection: A Role for Blockchain
Credit scores. Damned if you don’t have a solid figure, and, it turns out, damned even if it’s well into the green, according to the Consumer Financial Protection Bureau (CFPB)
Your brand screwed up. Now what?
At some point in your career, you will likely face the challenge of overcoming a negative situation for your company and a brand crisis. If you are lucky, this will be a relatively