Fatal marketing flaws for your business
Et tu, Brute? In Shakespeare’s play, The Tragedy of Julius Caesar, Caesar’s hamartia, or fatal flaw, is his dismissal of the advice from the soothsayer in the marketplace and h
The Key to Influencer Marketing Success [Podcast]
You will see numerous posts exclaiming 2017 as the year of influencer marketing. That’s rubbish. We’ve always been in the business of influencer marketing; the media is just mo
[Podcast] Fintech and Content
Content marketing is relevant in all industries, including fintech. Paragon’s VP of marketing, Melissa Even and digital expert, Chris Lee talk about why fintech companies should
Why less could be more in influencer marketing
An army of ‘micro-influencers’ could be more valuable as a means to generate brand awareness and advocacy than a single, big-hitting influencer. We look at the role micro-influ
It’s time for your mid-year marketing check-up
I’d rather not say that July is winding down, but summer once again seems to be flying by! As we all try to make the most of our remaining summer plans, believe me when I say tha
Social Media’s Tipping Point
Anyone who has read Malcolm Gladwell’s The Tipping Point has been exposed to a number of different epidemics, some of which are much easier to explain than others. The rate at wh
How audience-centric is your organization?
One key theme emerged from The Inbounder marketing conference in Valencia, Spain, last week: Put the customer at the core or lose out. It’s something organizations all say they d
Data in Public Relations: Unleash Your Inner Nerd
Access to marketing data has changed the way we write content, how we conduct PR outreach, and the metrics we set. Yet data without insights is nothing. So access to this great i
The continuing decline of print cements case for online-based strategies
As one of the UK’s leading national papers goes online-only, the final warning has been served on traditional PR. Influence has been digitized and democratized, but this is an op
#DigitalMarketing
External perceptions of businesses are built largely on the foundation that your company chooses to cultivate. Your reputation, whether online or word-of-mouth, undoubtedly underpi