I’ll drink to that!
Last autumn, my wife, Colleen, and I invested in our local pub – along with 50+ other villagers. We lay claim to being the smallest community in the UK (160+ people) to own its o
Entering the New Era of Banking Stress Tests
As technology and regulation continue to mold and catalyze a structural evolution in the banking sector, so must the commissions and administrations that oversee it. Earlier this y
Changing Methods of Marketing – From a Gaming Industry Perspective
It would be incredibly difficult to find someone who has never played at least one video game in their life. The stereotypical view is that video games are made only for male teena
Who will win the marketing world cup?
The 2018 FIFA World Cup has kicked off in Russia with 32 national teams fighting to win the coveted gold trophy. It is also the ultimate test of global sporting brands and their co
Webinar 101 [INFOGRAPHIC]
Creative. Interactive. Global. Cost efficient. Real-time. On Demand. These are just a few characteristics used to describe webinars. A webinar is a web-based video or audio confere
GDPR – Sink or Swim
Data-focused regulation by any other name would still be regulation. But will GDPR make a difference? Can’t live with it, can’t live without it. A familiar refrain that seems t
10 reasons to target your 2018 blogging strategy
In the drive to exploit the latest trends in the dynamic world of digital marketing, it is easy to overlook the importance of more traditional parts of the content mix. Like the go
Augusta – the Masters of Marketing Simplicity
As the dust settles after an enthralling 2018 Masters golf tournament is it time for marketing executives to reflect on a golfing – and Augusta – truism: that less is more? Eve
The art, science and risk of Super Bowl advertising
The Super Bowl is a glitzy sports and entertainment phenomenon that guarantees a viewership of 100 million in the United States alone. This year’s show at the US Bank Stadium in
Here’s How to Think Strategically for Big PR Wins
PR isn’t easy – that’s why there are entire agencies, like Paragon, dedicated to the craft. Especially for those new to PR, media relations can feel like an obstacle course.