The art, science and risk of Super Bowl advertising
The Super Bowl is a glitzy sports and entertainment phenomenon that guarantees a viewership of 100 million in the United States alone. This year’s show at the US Bank Stadium in
Here’s How to Think Strategically for Big PR Wins
PR isn’t easy – that’s why there are entire agencies, like Paragon, dedicated to the craft. Especially for those new to PR, media relations can feel like an obstacle course.
A real-world content marketing case study: Our own
It’s never easy admitting your own misses but here goes: we here at Paragon got off track with our content marketing.
Brands need to get a grip on user experience, and fast.
One of the key standouts from the UK’s leading search marketing conferences last week was how organisations are still failing to address the basics of user experience. As Google
Consumer Protection: A Role for Blockchain
Credit scores. Damned if you don’t have a solid figure, and, it turns out, damned even if it’s well into the green, according to the Consumer Financial Protection Bureau (CFPB)
What’s in a Name? (The Trend of De-branding)
What’s in a brand name? Is that how customers recognize a brand, by its name? Or do they associate a brand more with its logo, the visual representation of the company’s identi
5 Business Lessons from an Unexpected Long Walk
Over the weekend, I set off with our three dogs for a routine walk across the beautiful Wiltshire countryside. It was a largely sunny day, and the fields were lush and welcoming. A
Building your brand in uncharted territory
Launching or expanding your brand in uncharted territory is an exciting endeavor that can reap great rewards over the long term. But it is important to confront the potential risks
Measuring your business value beyond marketing tactics
At least once a year (if not per quarter), “the powers that be” will inquire on how your marketing efforts are being measured and whether or not they’re effective. From campa
The Perfect Media Interview
Media interviews are a power tool used to garner exposure for your brand and position you as a thought leader in your industry. Paragon’s Geena De Rose and P.J. Kinsella offe