Podcast: The Challenges in PR
The PR industry is rapidly changing and facing new challenges. In the first podcast of our new monthly show, Reputation Matter or #RepuMatters, digital expert Chris Lee interviews
Good Grammar: Does It Even Matter Anymore?
The more I read the news these days, the more I notice that articles are full of errors. I am not referring to the actual reporting or fact-checking, although that is an extremely
With LinkedIn, Microsoft Can Create a Strategic Blockchain Advantage
Microsoft’s acquisition of LinkedIn comes as no huge surprise, as analysts – including Neil Doshi of Mizuho Securities (cl) – generally saw Microsoft or Salesforce as the two
What Flavor of News Do You Prefer? [INFOGRAPHIC]
Print and online media share individual and corporate stories with the public. They can influence people’s thoughts and opinions in order to persuade, inform or entertain. Th
Ditch the acronyms!
It’s amazing how much jargon exists in everyday life, as well as business. Acronyms, abbreviations, “in” phrases and industry slang seem to have become badges of honor for so
Neutrality: The PR Catch-22
Generally speaking, most people seek to avoid conflict. It’s often unpleasant, time-consuming and undermines our universal desire to be liked. The major con about neutrality, how
Social Media’s Tipping Point
Anyone who has read Malcolm Gladwell’s The Tipping Point has been exposed to a number of different epidemics, some of which are much easier to explain than others. The rate at wh
How audience-centric is your organization?
One key theme emerged from The Inbounder marketing conference in Valencia, Spain, last week: Put the customer at the core or lose out. It’s something organizations all say they d
Expand your universe
It’s time we all step outside our everyday activities and start to think more creatively. All too often, we get absorbed in the daily routine and forget about the possibilities f
Two writes don’t make a wrong
There are much more important differences between business writers on both sides of the Atlantic than whether they should use a ‘s’ or ‘z’. The biggest I’ve seen are the