2026 Social Media Trends: What We’re Leaving Behind in the New Year
By: Joni Medzadourian As we look deeper into 2026, one thing is clear from 2025 performance: follower growth on LinkedIn isn’t coming from chasing trends; it’s coming from bein
A celebration of Christmas marketing magic
By: Ben Webb Christmas ads are everywhere, with the world’s brands – from chocolatiers to carmakers and perfumers to supermarkets – tapping into the unique magic of the festi
Was Nike right to just do it?
By: Ben Webb Nike just did it! The brand with the swoosh, the gung-ho attitude, and a roster of star athletes as long as the Mississippi just benched its iconic tagline. The trusty
Pricing and how a Grey Goose laid a golden egg
By: Ben Webb Our first holiday argument started in London Heathrow’s duty-free shop before we had even gotten onto the plane to Ireland. In the vodka section, my wife and our
Average Intelligence and why The Beatles didn’t really mean it
By: Anthony Battrick I watched an extremely dull video from the FT recently. It was about AI (of course). Its conclusion was that AI will change the future of work but that it’s
Roman Catholicism and the Pope… the art of succession and rebranding
By: Ben Webb The billowing smoke turned white above the Vatican and a new pope – Chicago’s Robert Francis Prevost, or Leo XIV – was revealed to the world. A day later he was
13.1 Miles, One Bad Ankle, and a Crash Course in Marketing
By: Crisanyelis Rodriguez There’s something about lacing up your running shoes with a big goal in mind — 13.1 miles of grit, focus, and a little anxiety — that mirrors the ex
B2C versus B2B… it’s the same difference!
The world of marketing is dominated by the B2C sector – especially when gurus espouse their theories and illustrate them with fancy examples – while the B2B side of the industr
‘Go woke, go broke’ not true… it’s official
To be woke or not to be woke, that is the hot topic facing many marketing departments. Is it best to create compelling but complex brand campaigns that focus on issues of social in
The Olympics – a classic brand with a golden future
The American Noah Lyles won the Olympic 100m gold by millimetres in the most competitive final of all time. The spectacular finish – all eight men finished within 0.12secs of the