The Olympics Games 2020 – a content marketing marathon
Ready. Set. Market. You may not have heard it but on July 23, exactly one year before the start of the postponed 2020 Tokyo Olympic Games, the pistol was fired to start one of the
Marketing is a simple game… if you spot the next Michael Jordan
In 1996, I interviewed Michael Jordan in the changing room at the San Antonio Alamodome as he prepared for the All-Star game. It did not feel like an interview with a normal human
Don’t let marketing budgets catch a cold!
It’s quiet on the local high street. Too damned quiet. The cash tills of the world’s greatest shopping streets – Oxford Street in London, Fifth Avenue in New York and
How to Stay Creative at Home
Learn how to stay creative at home with these key tips: At first, staying home seemed like a novelty. The lack of commuting felt refreshing until you realized everyone was home, ev
What does the coronavirus mean for Corona beer?
It’s never tasted quite so good. In fact, it’s never tasted good at all except when it has a slice of zingy lime squeezed into the top of the bottle. A Corona beer, tha
Communication today matters more than ever
The natural temptation for many firms in a time of market crisis will be to batten down the hatches and wait for the impact of the COVID-19 pandemic to fade. The problem with this
Top Tips for Winning Awards that Matter
While PR firms like collecting awards on behalf of their clients, the industry has become saturated. To use an expression suited for the time of year, the golden goose of media com
The Evolution of Communications
In the early-1980s, I signed the Official Secrets Act and was shown into a room with a dozen middle-aged men and a secretary. My job was no more than a gopher but it gave me my fir
The “Final Four” Tips for Business PR
Whether you’re a lifelong college basketball fan or just looking to test your luck with some friendly office competition, March Madness is an exciting change-up to your daily rou
Who are you?
FT writer Laura Noonan does a great job pointing out the culture shock that many (most?) former bankers face when joining a startup. In her article yesterday, she also mentions how