Wish you were here! Paragon at Consensus 2024
By Tom Murphy and Joni Medzadourian There’s no denying that Consensus is the world’s largest (over 15,000 attendees this year!) and most influential conference for crypto, bloc
Getting the ‘Public’ back in Public Relations
Although the exact date public relations was born is widely debated, one thing that remains true is the public engagement element of this profession. PR pros thrive on immersing th
How to make a PR professional uncomfortable
Are facts merely pieces of information, to be played like chess pieces, when we feel they are to our advantage? Or should the truth be our moral compass, guiding our moves, regardl
The Perfect Media Interview
Media interviews are a power tool used to garner exposure for your brand and position you as a thought leader in your industry. Paragon’s Geena De Rose and P.J. Kinsella offe
What Flavor of News Do You Prefer? [INFOGRAPHIC]
Print and online media share individual and corporate stories with the public. They can influence people’s thoughts and opinions in order to persuade, inform or entertain. Th
Neutrality: The PR Catch-22
Generally speaking, most people seek to avoid conflict. It’s often unpleasant, time-consuming and undermines our universal desire to be liked. The major con about neutrality, how
News Cycle or Cycling News?
My daily train commute is simply structured, and frequently repeated. Email, Twitter, news digests. Lather, rinse, repeat. What’s becoming as equally repetitive, however, is the
The Essential Nature of Media Relations
Businesses are like living organisms. They are created, they grow and they evolve, which means their approaches to media relations must similarly develop to achieve specific goals
Beyond the Press Release: Survival Skills for Public Relations
“But what do you really do?” The amount of times I’ve been asked this question by friends, family and new acquaintances upon hearing that I’m in Public Relations initially
On or Off the Record
A journalist’s job is to report the news and uncover stories that are captivating and pertinent to their beat. As a public relations professional, my job is to get clients in fro