Getting the ‘Public’ back in Public Relations

Apr 21 2021

Although the exact date public relations was born is widely debated, one thing that remains true is the public engagement element of this profession. PR pros thrive on immersing themselves in the industry in which they operate. In the last year, however, being out in public or physically present anywhere outside of one’s home has been challenging. This makes us wonder if the in-person and public aspects of public relations are a thing of the past. Read more…

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How to make a PR professional uncomfortable

PR professional
Oct 13 2016

Are facts merely pieces of information, to be played like chess pieces, when we feel they are to our advantage? Or should the truth be our moral compass, guiding our moves, regardless of the consequences? In public relations, it’s often much easier to talk about the truth than tell it.
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The Perfect Media Interview (Vlog)

Media Interview
Aug 30 2016

Media interviews are a power tool used to garner exposure for your brand and position you as a thought leader in your industry. Paragon’s Geena De Rose and P.J. Kinsella offer a few tips on how to make your next interview a success.
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What Flavor of News Do You Prefer? [INFOGRAPHIC]

Flavor of News
Jun 14 2016

Print and online media share individual and corporate stories with the public. They can influence people’s thoughts and opinions in order to persuade, inform or entertain. The style can depend upon the outlet used to share it or the writer behind it. On a not completely unrelated note, I am a huge fan of food. My favorite part of the day is deciding where to get lunch, so I decided to make a few similes and analyze the different flavors of news that are present in our culture.

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Neutrality: The PR Catch-22

Neutrality
Jun 2 2016

Generally speaking, most people seek to avoid conflict. It’s often unpleasant, time-consuming and undermines our universal desire to be liked. The major con about neutrality, however, is the same as its major benefit: the unlikelihood of provoking a reaction.

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News Cycle or Cycling News?

News Cycle or Cycling News
Apr 27 2016

My daily train commute is simply structured, and frequently repeated. Email, Twitter, news digests.

Lather, rinse, repeat.

What’s becoming as equally repetitive, however, is the “news” flung over a newswire. Partnerships – Products – New clients (bonus points if someone can complete the alliteration to @paragonpatrick).

The news that HBO’s Silicon Valley, a brilliant show by the way, has been planting fake news stories in Google search results highlighted this realization.

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The Essential Nature of Media Relations

nature of media relations
Mar 9 2016

Businesses are like living organisms. They are created, they grow and they evolve, which means their approaches to media relations must similarly develop to achieve specific goals at each stage of corporate maturity.

Take a moment to think about your own organization. Is your business still flourishing, characterized by a spirit of entrepreneurialism, flexibility and creativity? Or, has your organization reached a more mature or even stagnant stage, often characterized by a sense of bureaucracy, a controlled environment and a defined hierarchy?

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Beyond the Press Release: Survival Skills for Public Relations

press release, public relations, PR, communications, media relations
Feb 25 2016

“But what do you really do?”

The amount of times I’ve been asked this question by friends, family and new acquaintances upon hearing that I’m in Public Relations initially surprised me. Yet, my colleagues have recently confirmed my resulting suspicion: most people don’t know what PR is and how we, as PR professionals, operate.

For those seeking an insight into what makes PR machines tick, I can provide something more compelling than a list of potential PR initiatives. Here are just a few of the survival skills that agencies and individuals must command to catapult themselves from good to great.

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On or Off the Record

on or off the record
Aug 20 2015

A journalist’s job is to report the news and uncover stories that are captivating and pertinent to their beat. As a public relations professional, my job is to get clients in front of the right reporters, and, most importantly, ensure they are properly prepared for interviews. As an interview is solidified, an important question arises – what are the ground rules? Which details are on or off the record?

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Food for Thought

Jul 12 2013

Whether you are in finance, fashion or food, if you have visibility with the media, your firm’s image can tarnish in a matter of seconds after a slip of the tongue or a bad market decision. Bouncing back from a PR crisis depends on the next steps your publicity team takes and how skilled they are in positioning your story. Time and again, we have seen public figures bashed in the news, with less-than-desirable headlines and pictures that drive home the story the media is out to portray. Why do some people end up on top while others crash and burn? Here are a few tips from our PR team. Read more…

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