“But what do you really do?”
The amount of times I’ve been asked this question by friends, family and new acquaintances upon hearing that I’m in Public Relations initially surprised me. Yet, my colleagues have recently confirmed my resulting suspicion: most people don’t know what PR is and how we, as PR professionals, operate.
For those seeking an insight into what makes PR machines tick, I can provide something more compelling than a list of potential PR initiatives. Here are just a few of the survival skills that agencies and individuals must command to catapult themselves from good to great.
Tags: conviction, creativity, flexibility, media, Media Relations, PR, press release, Public Relations