A PR Approach to Storytelling
There’s nothing like holding a brand new book. Opening to the first page, greeted by the fresh paper scent; I escape into a new world as I flip through the pages of another’
Paragon appoints Guy Taylor to head Global PR
New York and London, Thursday, Oct. 12 – Paragon Public Relations (“Paragon”), an award-winning full-service communications firm, has appointed Guy Taylor as Global Director
PR must draw on wide skillset to meet challenge of ‘fake news’
Let’s get this out of the way early; there’s nothing new about fake news. Before the Internet made the ability to publish misinformation accessible to all, we called it ‘prop
PR and Marketing Predictions for 2017
Predictions posts seem almost obligatory in December, but it is clear that communications professions face some tough challenges in 2017. Be ready.
Podcast: The Challenges in PR
The PR industry is rapidly changing and facing new challenges. In the first podcast of our new monthly show, Reputation Matter or #RepuMatters, digital expert Chris Lee interviews
Score! It’s Conference Season.
It’s May. Time for baseball, hockey (still), spring allergies, college graduations…and conferences and tradeshows! May and June, along with September and October in the fal
The Challenge for Small Business Start-Ups
We see a lot of young companies and start-ups, especially financial technology firms. Every CEO is adamant that their business model is on the fast-track, headed for rapid growth,
News Cycle or Cycling News?
My daily train commute is simply structured, and frequently repeated. Email, Twitter, news digests. Lather, rinse, repeat. What’s becoming as equally repetitive, however, is the
Beyond the Press Release: Survival Skills for Public Relations
“But what do you really do?” The amount of times I’ve been asked this question by friends, family and new acquaintances upon hearing that I’m in Public Relations initially