The Essential Nature of Media Relations
Businesses are like living organisms. They are created, they grow and they evolve, which means their approaches to media relations must similarly develop to achieve specific goals
Beyond the Press Release: Survival Skills for Public Relations
“But what do you really do?” The amount of times I’ve been asked this question by friends, family and new acquaintances upon hearing that I’m in Public Relations initially
Paid Media and PR: A Natural Partnership
The integration of paid media into PR is critical for effective communications in 2016. Here are five reasons why paid media and PR should form a symbiotic relationship.
On or Off the Record
A journalist’s job is to report the news and uncover stories that are captivating and pertinent to their beat. As a public relations professional, my job is to get clients in fro
Good Behavior is Good Business
Here’s the truth: collaborative, respectful partnerships generate the most impactful results. When the relationship between a PR agency and a client is mutually considerate, stre
What Sets Financial PR Apart from Consumer Lifestyle PR?
Many people’s notion of the responsibilities of a public relations specialist is heavily skewed by Samantha Jones’ portrayal of a PR maven on Sex and the City and Shauna Robert
Why Paragon, Mike?
In my first weeks at Paragon I’ve had many conversations with friends and colleagues that always seem to reach the same question: why Paragon, Mike? I thought it would be fitting
Reputation Matters
In the wake of Paragon PR achieving its first agency awards – winning a 2015 Communicator Award and being named as a finalist in the Stevie Awards – I thought it would
5 Benefits of unleashing “stupid questions”
It’s often the first utterance after introductions in a sales dialogue. “How can I help you?” There’s no fear in the first question. No internal doubts about undermining th
Thought leadership?
Who came up with the term ‘thought leadership’? Used correctly, it would be acceptable, but is has become so bastardized that if I write the words at all, I put inverted commas