HOLIDAY POST: The Paragon Babies
As the weather outside gets frightful. And the warmth of a fire feels so delightful. While you get to the places you need to go. May it not snow, take the day slow and enjoy our po
Your brand screwed up. Now what?
At some point in your career, you will likely face the challenge of overcoming a negative situation for your company and a brand crisis. If you are lucky, this will be a relatively
Perspectives from the field: 3 practical tips to perform better through transitions
In recent weeks, it seems that everyone I speak with is in some kind of major transition – either job-related, personal or both. Re-organizations, job changes, weddings, babi
Measuring your business value beyond marketing tactics
At least once a year (if not per quarter), “the powers that be” will inquire on how your marketing efforts are being measured and whether or not they’re effective. From campa
The Perfect Media Interview
Media interviews are a power tool used to garner exposure for your brand and position you as a thought leader in your industry. Paragon’s Geena De Rose and P.J. Kinsella offe