The spirit or the letter of the law? [for those who enjoy rugby]
Have you ever sent an email to your boss that contained words like, “If I don’t hear back by 3pm, I will assume it is approved”? If you have done – or worse, if you continu
The Art of Making Mistakes
I’m sure you’ve all seen the “best picture” snafu at the 2017 Oscars. And if you didn’t see it live, there is a good chance you saw it on social media (like me). The shor
HOLIDAY POST: The Paragon Babies
As the weather outside gets frightful. And the warmth of a fire feels so delightful. While you get to the places you need to go. May it not snow, take the day slow and enjoy our po
Your brand screwed up. Now what?
At some point in your career, you will likely face the challenge of overcoming a negative situation for your company and a brand crisis. If you are lucky, this will be a relatively
Perspectives from the field: 3 practical tips to perform better through transitions
In recent weeks, it seems that everyone I speak with is in some kind of major transition – either job-related, personal or both. Re-organizations, job changes, weddings, babi
Measuring your business value beyond marketing tactics
At least once a year (if not per quarter), “the powers that be” will inquire on how your marketing efforts are being measured and whether or not they’re effective. From campa
The Perfect Media Interview
Media interviews are a power tool used to garner exposure for your brand and position you as a thought leader in your industry. Paragon’s Geena De Rose and P.J. Kinsella offe