Pushing for Change or Pushing for Profit?
Everyone’s familiar with the Dove “Real Beauty” campaign launched in 2004 – inarguably a legend in the annals of concept advertising. The campaign, aimed at challenging the
Thought leadership?
Who came up with the term ‘thought leadership’? Used correctly, it would be acceptable, but is has become so bastardized that if I write the words at all, I put inverted commas
In 2015, Aim for Agility
To be resolute is to be set in your ways. In my mind, this is not the ideal state to embrace a new year full of opportunities.
Unstuffing Your Message: A Cautionary Tale
I’m still full from Thanksgiving. Very full. Let’s face it – a more accurate name for the last Thursday in November may well be “National Day of Semi-Historical Overindulg
Five things my sister’s wedding taught me about business
Image courtesy of the Newlyweds, and their hilarious dog Dexter. This past weekend I spent hours in front of cameras, friends and most importantly, family. As my face has spent t
Five Ways Experts Build an Online Audience
The Internet arguably has become the most powerful publishing house in the twenty-first century. When I first learned that I would be writing this week’s blog, I was excited to r
Everyone wants to be Apple
It’s a phenomenon. Companies across the globe have been swept away in discussions of the alluring, lusty buzzword “disruption.” The radiant glow of the crisp white Macintosh
3 Lessons your business can learn from the World Cup
Whether you’ve been captivated by the phenomenon or a casual passerby, it will benefit your business to tune in to the World Cup and learn a few things.
GM’s Fatal Errors
There’s a passage in Chuck Palahniuk’s novel Fight Club where the narrator tells an airline seatmate that his employer, an automaker, determines whether to recall defective car
The Ghost of Posts Past
Individual privacy has once again become the topic of headlines over the past month as Google has made initial efforts to comply with the EU’s infamous “right to be forgotten