Are conference booths memorable or a waste of money?
In the financial industry, there are several marquee conferences that act as the mixing pot for the markets’ top leaders each year. Those looking to network and increase brand aw
What’s the difference between advertising and PR?
Although many may not believe it, public relations plays a part in almost every product, service or event that we hear about. But so does advertising. Many people have asked me,
Social Media: Keeping up with the “Times?”
Apparently there isn’t a lot of news that’s fit to Tweet. Once again, Buzzfeed has taken the opportunity to slight The New York Times’ lack of social media acumen and fervor
6 Tips for Amateur Graphic Designers
I studied advertising in college. Yet somehow, since graduating, I’ve found myself in not one, but two positions where graphic design plays a primary role in my day-to-day. It’
Paragon is the New Orange
One of the most striking aspects of marketing that I’ve observed in my time at Paragon is the purchase of premiums. Premiums – for those less fluent in promotional linguistics
Is email marketing old-fashioned or the best-kept secret weapon?
Social media seems to be today’s topic of marketing conversation; after all, it’s where the chatter starts. But according to most studies, email marketing is, in fact, the secr
The Irrefutable Role of the “Big Four”
In most major industries, there are groups of four. In sports, from both a financial and a historical standpoint, there are four key franchises that are “Too Big to Fail”. This
Branding pumpkin spice and everything nice
When Starbucks announced the seasonal return of its wildly popular pumpkin spice latte earlier this week, the news spread like wildfire. From Fox News to the Huffington Post, the r
Judge, Jury, & Twitter Followers
As we find ourselves in an era of unprecedented insight into the daily thoughts and actions of our peers, we also find ourselves in a time of astounding and widespread judgment. We
How should the Fed spin Jackson Hole?
The Federal Reserve Bank of Kansas City is holding its annual economic conference in Jackson Hole next week, hosting a gaggle of international central bankers, as well as the heads