Getting the ‘Public’ back in Public Relations
Although the exact date public relations was born is widely debated, one thing that remains true is the public engagement element of this profession. PR pros thrive on immersing th
PR From Anywhere: How Public Relations Pivoted Amid The Pandemic
When the Covid-19 pandemic began its spiral in the U.S. last spring, I had yet to work a full two months for Paragon. The shift to full-time remote work for me, as it was for many,
Job Search During a Pandemic: Advice for the Class of 2021
Job search tips, tricks, and advice to the class of 2021, as they become college graduates and begin searching for a first real job and launch their career in a pandemic.
Attack of the Bitmojis: Who’s Who? 🏆
Code red! Paragon has been taken over by Bitmojis… again! Can you help us figure out who’s real and who’s a Bit in disguise? Vote for the employee that looks the
SERP Domination Equals Digital Success
In the absence of online visibility, it’s impossible to generate leads, win business, or impress shareholders. So, how do we go about improving exposure? We believe that SERP dom
Paragon featured in Kathryn Lancioni’s Latest Book “Public Relations: The Changing Global Landscape”
Public Relations: The Changing Global Landscape looks at predictions about the future of the public relations and digital marketing as reflected in industry surveys and the press.
The rise of Bothism in marketing
When it comes to marketing, contradictions are good. As long as we can successfully employ Bothism, that is, and find a valid middle ground between extremes. At least, that was the
Paragon PR makes the top 10 best PR firms list for fourth consecutive year
Expertise uses proprietary research and selection processes to identify top service professionals in over 200 different industries across the top cities in the United States. Every
Communication today matters more than ever
The natural temptation for many firms in a time of market crisis will be to batten down the hatches and wait for the impact of the COVID-19 pandemic to fade. The problem with this
Top Tips for Winning Awards that Matter
While PR firms like collecting awards on behalf of their clients, the industry has become saturated. To use an expression suited for the time of year, the golden goose of media com