Fatal marketing flaws for your business
Et tu, Brute? In Shakespeare’s play, The Tragedy of Julius Caesar, Caesar’s hamartia, or fatal flaw, is his dismissal of the advice from the soothsayer in the marketplace and h
Triggering Emotions: Ambivalence is the Enemy of Marketing
In online marketing you’ll often hear the mantra “data-led”. But data can only get you so far; sometimes you have to get emotional.
The Super Bowl of Advertising: Playing to Win
This past Sunday was the Super Bowl, one of the most highly anticipated events of the year. This is an exciting time not only for football fans, but also advertisers. With Super Bo
PR and Marketing Predictions for 2017
Predictions posts seem almost obligatory in December, but it is clear that communications professions face some tough challenges in 2017. Be ready.
The Key to Influencer Marketing Success [Podcast]
You will see numerous posts exclaiming 2017 as the year of influencer marketing. That’s rubbish. We’ve always been in the business of influencer marketing; the media is just mo
Your brand screwed up. Now what?
At some point in your career, you will likely face the challenge of overcoming a negative situation for your company and a brand crisis. If you are lucky, this will be a relatively
What’s in a Name? (The Trend of De-branding)
What’s in a brand name? Is that how customers recognize a brand, by its name? Or do they associate a brand more with its logo, the visual representation of the company’s identi
Building your brand in uncharted territory
Launching or expanding your brand in uncharted territory is an exciting endeavor that can reap great rewards over the long term. But it is important to confront the potential risks
It’s All in the (Event) Details
Event sponsorships play a significant role in any company’s marketing strategy – and their ROI increases exponentially with the right preparation. The major steps of pre-co