The Key to Influencer Marketing Success [Podcast]
You will see numerous posts exclaiming 2017 as the year of influencer marketing. That’s rubbish. We’ve always been in the business of influencer marketing; the media is just mo
Your brand screwed up. Now what?
At some point in your career, you will likely face the challenge of overcoming a negative situation for your company and a brand crisis. If you are lucky, this will be a relatively
What’s in a Name? (The Trend of De-branding)
What’s in a brand name? Is that how customers recognize a brand, by its name? Or do they associate a brand more with its logo, the visual representation of the company’s identi
Building your brand in uncharted territory
Launching or expanding your brand in uncharted territory is an exciting endeavor that can reap great rewards over the long term. But it is important to confront the potential risks
It’s All in the (Event) Details
Event sponsorships play a significant role in any company’s marketing strategy – and their ROI increases exponentially with the right preparation. The major steps of pre-co
Measuring your business value beyond marketing tactics
At least once a year (if not per quarter), “the powers that be” will inquire on how your marketing efforts are being measured and whether or not they’re effective. From campa
Olympic Marketing: Rule 40’s Herculean Undertaking
While I shoveled nostalgic coal into the roaring engine of my Olympic hype train this weekend, something caught my eye. I expected predictions of the impending contests, but I didn
Why less could be more in influencer marketing
An army of ‘micro-influencers’ could be more valuable as a means to generate brand awareness and advocacy than a single, big-hitting influencer. We look at the role micro-influ
It’s time for your mid-year marketing check-up
I’d rather not say that July is winding down, but summer once again seems to be flying by! As we all try to make the most of our remaining summer plans, believe me when I say tha