Neutrality: The PR Catch-22
Generally speaking, most people seek to avoid conflict. It’s often unpleasant, time-consuming and undermines our universal desire to be liked. The major con about neutrality, how
How audience-centric is your organization?
One key theme emerged from The Inbounder marketing conference in Valencia, Spain, last week: Put the customer at the core or lose out. It’s something organizations all say they d
Expand your universe
It’s time we all step outside our everyday activities and start to think more creatively. All too often, we get absorbed in the daily routine and forget about the possibilities f
Two writes don’t make a wrong
There are much more important differences between business writers on both sides of the Atlantic than whether they should use a ‘s’ or ‘z’. The biggest I’ve seen are the
Are you maximizing your earnings announcements?
As we head towards the end of this quarterly earnings cycle, it is a good time to reflect on Investor Relations (IR) and financial media best practices to leverage for the next qua
News Cycle or Cycling News?
My daily train commute is simply structured, and frequently repeated. Email, Twitter, news digests. Lather, rinse, repeat. What’s becoming as equally repetitive, however, is the
Data in Public Relations: Unleash Your Inner Nerd
Access to marketing data has changed the way we write content, how we conduct PR outreach, and the metrics we set. Yet data without insights is nothing. So access to this great i
7 Great Moments All PR Professionals Experience
Every job has its ups and downs, but these seven moments are guaranteed to put a smile on any PR professional’s face.
Podcast: Influencer Relations Best Practice
We recently talked about the democratization of influence in the era of the Social Web. While the influencers might be evolving, the principle remains the same: communications prof
The Essential Nature of Media Relations
Businesses are like living organisms. They are created, they grow and they evolve, which means their approaches to media relations must similarly develop to achieve specific goals