PR must draw on wide skillset to meet challenge of ‘fake news’
Let’s get this out of the way early; there’s nothing new about fake news. Before the Internet made the ability to publish misinformation accessible to all, we called it ‘prop
A real-world content marketing case study: Our own
It’s never easy admitting your own misses but here goes: we here at Paragon got off track with our content marketing.
Pages with P.J: Phishing for Phools
In the second installment of Pages with P.J., I take a look at Phishing for Phools: The Economics of Manipulation and Deception. Phishing for Phools outlines the theories formulate
Brands need to get a grip on user experience, and fast.
One of the key standouts from the UK’s leading search marketing conferences last week was how organisations are still failing to address the basics of user experience. As Google
Fatal marketing flaws for your business
Et tu, Brute? In Shakespeare’s play, The Tragedy of Julius Caesar, Caesar’s hamartia, or fatal flaw, is his dismissal of the advice from the soothsayer in the marketplace and h
What we can learn from our workplace doppelgangers: as told by recent sitcoms
Let’s face it, we all act (at least slightly) different in the workplace than we do outside of it. Our workplace “persona” often has implications for our reputation, work and
The spirit or the letter of the law? [for those who enjoy rugby]
Have you ever sent an email to your boss that contained words like, “If I don’t hear back by 3pm, I will assume it is approved”? If you have done – or worse, if you continu
The Art of Making Mistakes
I’m sure you’ve all seen the “best picture” snafu at the 2017 Oscars. And if you didn’t see it live, there is a good chance you saw it on social media (like me). The shor
Triggering Emotions: Ambivalence is the Enemy of Marketing
In online marketing you’ll often hear the mantra “data-led”. But data can only get you so far; sometimes you have to get emotional.
Pages with PJ: The Only Game in Town
In Pages with PJ, I will be taking a close look at books that affect the financial industry. This week, I read Mohamed A. El-Erian’s The Only Game in Town: Central Banks, Instabi