Battle of the Bitmojis: Who’s Who?
We need your help! Paragon has been taken over by…Bitmojis! But who’s who? Are these Bitmojis who they say they are? Vote for the the employee that looks the most like thei
Seeking a New Type of Alpha
ESG, like blockchain, is a term currently saturating financial press. What originated as a niche investing interest has transitioned into mainstream practice.
Here’s How to Think Strategically for Big PR Wins
PR isn’t easy – that’s why there are entire agencies, like Paragon, dedicated to the craft. Especially for those new to PR, media relations can feel like an obstacle course.
Paragon recognized as top PR agency
THE AMERICAN BUSINESS AWARDS RECOGNIZE PARAGON PUBLIC RELATIONS AS ONE OF THE TOP PR AGENCIES OF 2017 AGENCY RECEIVES INDUSTRY RECOGNITION FOR THE THIRD YEAR IN A ROW
PR must draw on wide skillset to meet challenge of ‘fake news’
Let’s get this out of the way early; there’s nothing new about fake news. Before the Internet made the ability to publish misinformation accessible to all, we called it ‘prop
A real-world content marketing case study: Our own
It’s never easy admitting your own misses but here goes: we here at Paragon got off track with our content marketing.
Pages with P.J: Phishing for Phools
In the second installment of Pages with P.J., I take a look at Phishing for Phools: The Economics of Manipulation and Deception. Phishing for Phools outlines the theories formulate
Brands need to get a grip on user experience, and fast.
One of the key standouts from the UK’s leading search marketing conferences last week was how organisations are still failing to address the basics of user experience. As Google
Fatal marketing flaws for your business
Et tu, Brute? In Shakespeare’s play, The Tragedy of Julius Caesar, Caesar’s hamartia, or fatal flaw, is his dismissal of the advice from the soothsayer in the marketplace and h
What we can learn from our workplace doppelgangers: as told by recent sitcoms
Let’s face it, we all act (at least slightly) different in the workplace than we do outside of it. Our workplace “persona” often has implications for our reputation, work and