A real-world content marketing case study: Our own
It’s never easy admitting your own misses but here goes: we here at Paragon got off track with our content marketing.
Trust is at a Premium: The Challenge for PR
Trust is the currency of the Internet, but it’s in short supply at the moment. Let’s take a look at where PR and Communications professionals can win at garnering public trust
[Podcast] Fintech and Content
Content marketing is relevant in all industries, including fintech. Paragon’s VP of marketing, Melissa Even and digital expert, Chris Lee talk about why fintech companies should
How to Write an Effective Blog in 5 Steps [INFOGRAPHIC]
While we at Paragon are outspoken fans of business blogging, we recognize that not every piece of content will resonate with its audience. So, what is it that makes an effective bl
It’s Alive! (Your Content, That Is)
The lifetime of your content should not end with its concluding paragraph. Whether it’s a 10-page white paper on a market trend or a 300-word blog post on an industry event, the
Pushing for Change or Pushing for Profit?
Everyone’s familiar with the Dove “Real Beauty” campaign launched in 2004 – inarguably a legend in the annals of concept advertising. The campaign, aimed at challenging the
Content Marketing: Get Real
You’ve heard a lot about content marketing. And sure, it all sounds simple enough. Write a lengthy white paper and then implement a campaign to break it into various distribution