A Perfect Pitch: Music to My Ears

Jul 30 2018

Everyone has that one song they can’t skip. The type of track that you can play on repeat and never get sick of listening to. As a hip-hop enthusiast, I have quite a few, but each one has something timeless that keeps me invested. Pitching clients to reporters is a bit like writing a song. Think about the four components of a hip-hop song: an intro, a hook, verses, and a beat.

Here’s how the basic structure of a song can make for a perfect pitch:

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10 reasons to target your 2018 blogging strategy

May 8 2018

In the drive to exploit the latest trends in the dynamic world of digital marketing, it is easy to overlook the importance of more traditional parts of the content mix. Like the good old blog, which seems to have been around forever… well almost. The phrase ‘weblog’ was first used by Jorn Barger in 1997 before Peter Marholz broke it down two years later into ‘we blog’ and transformed the way we think about communicating forever.

‘Blog’ may not be the most beautiful of new words, but it displays a fundamental marketing benefit – it does, like a trusty pot of Rustin’s varnish, what it says on the tin. There is no shortage of content types to exploit today, from the infographic to the video, but we think it’s important all businesses ensure their 2018/19 blogging strategy is spot on.

For starters, if you have an active website blog, you have a 434% higher chance of being ranked highly on search engines, according to Tech Client, and B2B marketers using blogs generate 67% more leads than those who don’t. Compared to expensive banner ads, which so few people click these days, a blog is an amazing value. As AJ Agrawal, an entrepreneur and marketer who helps start-ups and Fortune 500 companies optimize their growth channels, declared in Forbes: “Marketers who prioritize blogging are more likely to have a positive ROI than those who don’t.”

Here are ten more reasons.
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3 Rules: Content Writing in the Digital Age

Content Writing in the Digital Age
Feb 9 2018

It will come as no surprise that the average human attention span is drastically shorter than what it once was. Google the phrase “average attention span” and you are greeted with a number of articles written around the well-known Microsoft 2015 study that demonstrated the average human attention span was down to 8 seconds, “shorter than that of a goldfish.”

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4 New Year’s Resolutions to Revamp Your Brand in 2018

Resolutions
Jan 23 2018

We’ve all heard the phrase, “New Year, New Me”. It is a symbol of change and commitment. While individuals partake in lifestyle changes every year, businesses can also benefit from a resolution or two. Changes can be made at any point of the year, but the beginning of a new year is the perfect time for any firm to start doing things differently.

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A real-world content marketing case study: Our own

Content Marketing
Jun 8 2017

The pitfalls of a content gap

It’s never easy admitting your own misses but here goes: we here at Paragon got off track with our content marketing. If you are one of our clients, then you have heard us emphasize time and again the power of content – as well as the level of commitment it takes. Producing and regularly delivering relevant content feeds your communications, marketing and media efforts. When done well, this makes them more effective and allows you to connect with and engage your audience.

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Trust is at a Premium: The Challenge for PR

Jan 18 2017

Trust is the currency of the Internet, but it’s in short supply at the moment. Let’s take a look at where PR and Communications professionals can win at garnering public trust for their clients.

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A new website for a new era

New Era, Paragon Website, PR, New York
Jan 19 2016

Websites are more than shop windows. They are not simple content repositories; they are the embodiment of the soul of a business. Like scruffy shoes or unkempt hair, these first impressions are vital. That’s why we took a long, hard look at ourselves and decided that it was time for a makeover.

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