Who will win the marketing world cup?
The 2018 FIFA World Cup has kicked off in Russia with 32 national teams fighting to win the coveted gold trophy. It is also the ultimate test of global sporting brands and their co
Webinar 101 [INFOGRAPHIC]
Creative. Interactive. Global. Cost efficient. Real-time. On Demand. These are just a few characteristics used to describe webinars. A webinar is a web-based video or audio confere
GDPR – Sink or Swim
Data-focused regulation by any other name would still be regulation. But will GDPR make a difference? Can’t live with it, can’t live without it. A familiar refrain that seems t
A real-world content marketing case study: Our own
It’s never easy admitting your own misses but here goes: we here at Paragon got off track with our content marketing.
Pages with P.J: Phishing for Phools
In the second installment of Pages with P.J., I take a look at Phishing for Phools: The Economics of Manipulation and Deception. Phishing for Phools outlines the theories formulate
Triggering Emotions: Ambivalence is the Enemy of Marketing
In online marketing you’ll often hear the mantra “data-led”. But data can only get you so far; sometimes you have to get emotional.
PR and Marketing Predictions for 2017
Predictions posts seem almost obligatory in December, but it is clear that communications professions face some tough challenges in 2017. Be ready.
The Key to Influencer Marketing Success [Podcast]
You will see numerous posts exclaiming 2017 as the year of influencer marketing. That’s rubbish. We’ve always been in the business of influencer marketing; the media is just mo
Building your brand in uncharted territory
Launching or expanding your brand in uncharted territory is an exciting endeavor that can reap great rewards over the long term. But it is important to confront the potential risks