4 New Year’s Resolutions to Revamp Your Brand in 2018
We’ve all heard the phrase, “New Year, New Me”. It is a symbol of change and commitment. While individuals partake in lifestyle changes every year, businesses can also benefi
A real-world content marketing case study: Our own
It’s never easy admitting your own misses but here goes: we here at Paragon got off track with our content marketing.
Triggering Emotions: Ambivalence is the Enemy of Marketing
In online marketing you’ll often hear the mantra “data-led”. But data can only get you so far; sometimes you have to get emotional.
The Super Bowl of Advertising: Playing to Win
This past Sunday was the Super Bowl, one of the most highly anticipated events of the year. This is an exciting time not only for football fans, but also advertisers. With Super Bo
Trust is at a Premium: The Challenge for PR
Trust is the currency of the Internet, but it’s in short supply at the moment. Let’s take a look at where PR and Communications professionals can win at garnering public trust
The Key to Influencer Marketing Success [Podcast]
You will see numerous posts exclaiming 2017 as the year of influencer marketing. That’s rubbish. We’ve always been in the business of influencer marketing; the media is just mo
[Podcast] Fintech and Content
Content marketing is relevant in all industries, including fintech. Paragon’s VP of marketing, Melissa Even and digital expert, Chris Lee talk about why fintech companies should
It’s time for your mid-year marketing check-up
I’d rather not say that July is winding down, but summer once again seems to be flying by! As we all try to make the most of our remaining summer plans, believe me when I say tha
Neutrality: The PR Catch-22
Generally speaking, most people seek to avoid conflict. It’s often unpleasant, time-consuming and undermines our universal desire to be liked. The major con about neutrality, how